"Otra Noche Más" Release Party
Client:
Victor Manuelle
EVENT TYPE:
Music Release
DATE:
Objective
For the release of the iconic track "Otra Noche Más" by Grammy-winning artist Victor Manuelle, featuring the legendary voice of Frankie Ruiz, our objective was to create a launch event that would honor the legacy of these two salsa icons while delivering an unforgettable experience for fans. We aimed to turn what once seemed impossible into reality by seamlessly blending the past and present through innovative event production and strategic promotional efforts.
Pre-Production
Our involvement began with the development of a comprehensive launch strategy, where we designed a cover that captured the essence of the song and produced video teasers to build anticipation. We then turned our focus to the event itself, closing down Calle Cerra to create a space that could host the release party. We managed all logistics, including stage setup, sound, lighting, security, and coordination with local vendors. To create a unique first-listen experience, we transformed a house on Calle Cerra into a 90s-inspired immersive environment, complete with LED screens and a "silent party" setup using headsets. This immersive journey culminated in the surprise appearance of Victor Manuelle, adding a personal and memorable touch for all attendees.
Results
For the release of the iconic track "Otra Noche Más" by Grammy-winning artist Victor Manuelle, featuring the legendary voice of Frankie Ruiz, our objective was to create a launch event that would honor the legacy of these two salsa icons while delivering an unforgettable experience for fans. We aimed to turn what once seemed impossible into reality by seamlessly blending the past and present through innovative event production and strategic promotional efforts.
"Wait wait wait... THIS GOT OUT OF HAND! I told them to do something nice but I did not expect this release party to be THIS FULL!"
Victor Manuelle
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